Craig has more than 10 years of tennis coaching experience, taking him around the world from Greece and Croatia (working at the Goran Ivanisevic Academy in Umag) to the Caribbean and Singapore, where he headed up a junior performance programme. He continues to work with county performance players in south-west England.
Craig has a degree in Sport Psychology and Coaching Sciences, and is both a level 4 sports masseur and level 4 strength and conditioning coach. He is also a member of the International Society of Performance Analysis of Sport, and has worked as a performance analyst for PGIR Ltd, coding rugby union matches on behalf of the RFU. The team and player match reports he curated were used by the RFU to help inform squad selection for the national team.
In 2016, Craig joined Hawk-Eye Innovations, firstly helping to operate and develop football’s Goal Line Technology system before moving to tennis. Working his way up to Senior Creative Analyst, Craig worked with broadcasters ESPN, Amazon Prime and the BBC, but predominantly with Eurosport on their highlights shows 'Game, Schett & Mats'.
He also became the LTA, USTA and Tennis Australia co-ordinator, dealing with data requests from organisations and players, and was responsible for creating bespoke player reports. Before leaving Hawk-Eye, he became the Training and Development Manager, responsible for training new staff and the continuing development of the tennis department.
In 2019, Craig left Hawk-Eye and started working for himself as a Tennis Analyst with Sportiii Analytics. He continues to work with Sportiii, offering performance analysis support, scouting and season reviews to a number of top 50 ATP, WTA and doubles players.